Watch our short video to learn about the growth of mobile internet usage and methods of mobile traffic monetization.
Thursday, December 29, 2011
The Mobile Time is Now!
Watch our short video to learn about the growth of mobile internet usage and methods of mobile traffic monetization.
Thursday, December 22, 2011
New Mobile Site - Mobile.AndreaNobiliProductions.com
Andrea Nobili, First Mobile Cash Launch Mobile Website
BRATISLAVA, Slovakia — Andrea Nobili Productions and First Mobile Cash have partnered to launch AndreaNobiliProductions.com, a mobile site featuring transsexual content produced by the studio.
The mobile site offers more than 300 exclusive videos of transsexuals engaging in hardcore action.
“We are thrilled to be launching this mobile site with amazing tranny content,” said Rene Pour, managing director of First Mobile Cash. “It is a very interesting niche to complement our product offering, and we are confident it will attract a large fan base of shemale loving mobile viewers.”
Subscription to the mobile pay site is available through credit card globally, as well as operator billing for mobile viewers located in Germany, Austria, and Czech Republic.
For more information contact marketing@firstmobileaffiliate.com or visit FirstMobileCash.com.
BRATISLAVA, Slovakia — Andrea Nobili Productions and First Mobile Cash have partnered to launch AndreaNobiliProductions.com, a mobile site featuring transsexual content produced by the studio.
The mobile site offers more than 300 exclusive videos of transsexuals engaging in hardcore action.
“We are thrilled to be launching this mobile site with amazing tranny content,” said Rene Pour, managing director of First Mobile Cash. “It is a very interesting niche to complement our product offering, and we are confident it will attract a large fan base of shemale loving mobile viewers.”
Subscription to the mobile pay site is available through credit card globally, as well as operator billing for mobile viewers located in Germany, Austria, and Czech Republic.
For more information contact marketing@firstmobileaffiliate.com or visit FirstMobileCash.com.
Our 2nd XBIZ Awards Nomination!
Yes! We are nominated again for the most prestigious awards in the adult industry!
BRATISLAVA, Slovakia — First Mobile Cash has been nominated for the second consecutive time in the category of Mobile Services Company of the Year at the 2012 XBIZ Awards.
The company said that the past two years have been significant in terms of growth of its mobile affiliate program First Mobile Cash, expansion of its product offering, as well as implementation of advanced technological enhancements helping webmasters monetize their mobile traffic.
“We’re truly happy that our efforts are appreciated not only by the growing network of affiliates, but also leading industry professionals, and the second XBIZ nomination is a big honor for us”, managing director Rene Pour said.
First Mobile Affiliate, founded in 2009, is a Bratislava-based company providing mobile solutions in adult entertainment arena.
Its affiliate program, First Mobile Cash, is an affiliate program with a portfolio of mobile optimized VOD and social networking sites, including mPornVideo, HotLezBabes, and SecretPornLife.
The 2012 XBIZ Awards show, presented by MyFreeCams.com, is scheduled to take place Jan. 10.
BRATISLAVA, Slovakia — First Mobile Cash has been nominated for the second consecutive time in the category of Mobile Services Company of the Year at the 2012 XBIZ Awards.
The company said that the past two years have been significant in terms of growth of its mobile affiliate program First Mobile Cash, expansion of its product offering, as well as implementation of advanced technological enhancements helping webmasters monetize their mobile traffic.
“We’re truly happy that our efforts are appreciated not only by the growing network of affiliates, but also leading industry professionals, and the second XBIZ nomination is a big honor for us”, managing director Rene Pour said.
First Mobile Affiliate, founded in 2009, is a Bratislava-based company providing mobile solutions in adult entertainment arena.
Its affiliate program, First Mobile Cash, is an affiliate program with a portfolio of mobile optimized VOD and social networking sites, including mPornVideo, HotLezBabes, and SecretPornLife.
The 2012 XBIZ Awards show, presented by MyFreeCams.com, is scheduled to take place Jan. 10.
Opportunities for Mobile Promotions
The mobile is undisputedly becoming an integral part of marketing mix and for many marketers presents abundant opportunities to reach consumers. As adoption of mobile internet continues to increase, so do consumer’s expectations related to device performance and interaction.
Prior to launching the mobile journey for your product or service, it is beneficial to evaluate what promotional strategies would be the most effective in order to deliver mobile experience that will ultimately unlock new and deeper customer relationships that turn into long-term revenue generators.
Key factors to consider when marketing to mobile users are their constant mobility and a small size of mobile screen. Considering the above, marketing messages need to be short and precise, navigation on landing pages simple and effortless, and loading time fast and effective, in order to attract users’ attention.
If you are a webmaster and have already noticed that more and more visitors are accessing your website via mobile device, it’s time to start thinking about the mobile experience you want to deliver. Instead of frustrating your mobile visitors by making them browse your desktop site on mobile phone, make them happy by providing exactly what they want in that very moment – easy to use mobile optimized content.
The simplest and quickest solution to send mobile traffic from desktop page to mobile optimized site is by using an auto-detect and redirect script that will identify mobile users and automatically redirect them to a predefined mobile site. Although the user is not guaranteed to be offered identical content to desktop, the experience will be relevant and satisfying for the mobile environment. Conversions or subscriptions in the redirect script scenario average at 1%. Needless to say, webmasters bear zero risk or cost when implementing this option, which can prove extremely successful for monetization of mobile traffic.
Another convenient method for effective utilization of your mobile visitors is a white label. This solution offers the opportunity to drive traffic to a mobile optimized site with your own content and brand specifications, such as logo, colors, etc., backed with sophisticated white label software. The user gets exactly what he was looking for at the first place, accessing the desired content optimized for viewing on mobile. Conversion rates are comparatively higher compared to desktop web, averaging at around 1.5%.
When it comes to promotional opportunities for increasing exposure on mobile, the principles are similar to those used in traditional internet; however there are some unique methods only applicable in mobile environment. Advertising on mobile display generally takes two major forms: graphic banners or text ads delivered on the device itself (within a mobile Web browser or some other phone-based application). Animated or static banners are usually combined with a text tagline to emphasize the clickable character of the ad unit and increase the click through rates. It is standard to test a variety of banner creatives as well as multiple landing pages to easily determine what works best and what is the most successful in converting mobile surfers into paying subscribers.
Based on my experience, mobile campaigns typically see better response and click-through rates, compared to traditional online advertising. I believe it can be attributed to the novelty effect of interested users, relative absence of clutter on mobile screens, and unrivaled privacy of a mobile device (especially valued in the case of adult content).
In addition to banner or text link advertising on mobile, SMS (or even MMS) ads is one of the most efficient forms of mobile marketing activities when it comes to targeting. Virtually every mobile phone supports SMS, creating an omnipresent market for SMS-based ad campaigns. Alternative communication methods such as SMS PINs, WAPpush, coupons or barcodes for redemption, are also often used in combination with SMS, facilitating consumer interaction.
I, personally, have a really positive experience with SMS advertising, including sending relevant, targeted messages to an opt-in database of mobile users selected on clearly defined criteria. Response rates often climb up to 6%, making the SMS based promotions highly profitable.
Mobile is a truly exciting platform to launch your marketing endeavors, and especially adult entertainment sector has still a huge potential for growth. Existence of smart phones has definitely contributed to the expansion of video content on mobile and I would like encourage you to tap into the mobile landscape and leverage the many benefits of the channel.
Prior to launching the mobile journey for your product or service, it is beneficial to evaluate what promotional strategies would be the most effective in order to deliver mobile experience that will ultimately unlock new and deeper customer relationships that turn into long-term revenue generators.
Key factors to consider when marketing to mobile users are their constant mobility and a small size of mobile screen. Considering the above, marketing messages need to be short and precise, navigation on landing pages simple and effortless, and loading time fast and effective, in order to attract users’ attention.
If you are a webmaster and have already noticed that more and more visitors are accessing your website via mobile device, it’s time to start thinking about the mobile experience you want to deliver. Instead of frustrating your mobile visitors by making them browse your desktop site on mobile phone, make them happy by providing exactly what they want in that very moment – easy to use mobile optimized content.
The simplest and quickest solution to send mobile traffic from desktop page to mobile optimized site is by using an auto-detect and redirect script that will identify mobile users and automatically redirect them to a predefined mobile site. Although the user is not guaranteed to be offered identical content to desktop, the experience will be relevant and satisfying for the mobile environment. Conversions or subscriptions in the redirect script scenario average at 1%. Needless to say, webmasters bear zero risk or cost when implementing this option, which can prove extremely successful for monetization of mobile traffic.
Another convenient method for effective utilization of your mobile visitors is a white label. This solution offers the opportunity to drive traffic to a mobile optimized site with your own content and brand specifications, such as logo, colors, etc., backed with sophisticated white label software. The user gets exactly what he was looking for at the first place, accessing the desired content optimized for viewing on mobile. Conversion rates are comparatively higher compared to desktop web, averaging at around 1.5%.
When it comes to promotional opportunities for increasing exposure on mobile, the principles are similar to those used in traditional internet; however there are some unique methods only applicable in mobile environment. Advertising on mobile display generally takes two major forms: graphic banners or text ads delivered on the device itself (within a mobile Web browser or some other phone-based application). Animated or static banners are usually combined with a text tagline to emphasize the clickable character of the ad unit and increase the click through rates. It is standard to test a variety of banner creatives as well as multiple landing pages to easily determine what works best and what is the most successful in converting mobile surfers into paying subscribers.
Based on my experience, mobile campaigns typically see better response and click-through rates, compared to traditional online advertising. I believe it can be attributed to the novelty effect of interested users, relative absence of clutter on mobile screens, and unrivaled privacy of a mobile device (especially valued in the case of adult content).
In addition to banner or text link advertising on mobile, SMS (or even MMS) ads is one of the most efficient forms of mobile marketing activities when it comes to targeting. Virtually every mobile phone supports SMS, creating an omnipresent market for SMS-based ad campaigns. Alternative communication methods such as SMS PINs, WAPpush, coupons or barcodes for redemption, are also often used in combination with SMS, facilitating consumer interaction.
I, personally, have a really positive experience with SMS advertising, including sending relevant, targeted messages to an opt-in database of mobile users selected on clearly defined criteria. Response rates often climb up to 6%, making the SMS based promotions highly profitable.
Mobile is a truly exciting platform to launch your marketing endeavors, and especially adult entertainment sector has still a huge potential for growth. Existence of smart phones has definitely contributed to the expansion of video content on mobile and I would like encourage you to tap into the mobile landscape and leverage the many benefits of the channel.
Gelegenheiten für Handy-Promotions
Unbestreitbar entwickeln sich Mobiltelefone zu einem festen Bestandteil des Marketing-Mix, und bieten vielen Vertriebsexperten zahlreiche Möglichkeiten, mit ihren Kunden Kontakt aufzunehmen. Während sich das mobile Internet einer immer größeren Beliebtheit erfreut, wachsen auch die Erwartungen der Kunden an die Leistungen und Interaktionsmöglichkeiten dieser Geräteklasse.
Doch bevor Sie Ihre Produkte oder Dienste jetzt auf die Reise zum Mobiltelefon schicken, sollten Sie genau untersuchen, welche Werbestrategie am wirkungsvollsten ist, um aus einer mobilen Erfahrung neue, intensivere Kundenbeziehungen und damit langfristige Einnahmequellen entstehen zu lassen.
Die wichtigsten Faktoren, die es beim Marketing für mobile Nutzer zu bedenken gilt, sind die ständige Mobilität und der kleinformatige Handy-Bildschirm. Wenn man das im Hinterkopf behält, dann müssen die Marketing-Botschaften kurz und prägnant, die Navigation auf die Landing-Page einfach und mühelos und die Ladezeit schnell und effektiv sein. Denn nur so wird der Nutzer auf die Botschaften aufmerksam.
Wenn Sie als Webmaster feststellen, dass immer mehr Besucher von Mobiltelefonen aus auf Ihre Webseite zugreifen, dann ist es jetzt an der Zeit, über die mobile Erfahrung nachzudenken, die Sie vermitteln wollen. Anstatt Ihre mobilen Besucher weiter damit zu frustrieren, von einem Mobiltelefon aus auf einer für einen Desktop optimierten Seite zu surfen, sollten Sie diese lieber angenehm überraschen und ihnen das liefern, was sie sich genau in diesem Moment wünschen - nämlich leicht nutzbare, auf das Mobiltelefon zugeschnittene Inhalte.
Die einfachste und schnellste Lösung, mobilen Traffic von einer Desktop-Seite auf eine für Mobiltelefone zugeschnitte Seite umzuleiten, ist ein Auto-Detect- und Redirect-Skript, das Handynutzer identifiziert und diese automatisch auf eine vordefinierte Seite für Mobiltelefone leitet. Wenngleich dem Nutzer nicht garantiert wird, den gleichen Inhalt wie auf dem Desktop vorzufinden, so macht er hier dennoch eine sinnvolle, positive Erfahrung in seinem mobilen Umfeld. Die Konvertierungsraten oder Bestellungen mit einem Redirect-Script belaufen sich im Durchschnitt auf 1 %. Selbstverständlich entstehen dem Webmaster durch diese Option, die sich als ausgesprochen erfolgreich zur Monetarisierung des mobilen Traffics erweisen kann, keinerlei Risiken oder Kosten.
Eine weitere bequeme Methode zur Nutzung Ihrer mobilen Besucher ist ein White Label. Diese Lösung bietet Ihnen die Möglichkeit, den Traffic auf eine für Mobiltelefone optimierte Seite mit Ihren eigenen Inhalten und Markenspezifikationen, wie Logo, Farben, etc., zu lenken. Dabei werden Sie von der anspruchsvollen Software des White Labels unterstützt. Der Nutzer bekommt genau das, wonach er von Anfang an suchte, und kann den gewünschten Inhalt in einer für Mobiltelefone optimierten Ansicht aufrufen. Die Konvertierungraten sind im Vergleich mit dem Desktop-Internet höher und liegen im Durchschnitt bei 1,5 %.
Möchte man die Werbemaßnahmen auf Mobiltelefonen erhöhen, so funktioniert dies nach ähnlichen Prinzipien wie im traditionellen Internet. Es gibt jedoch ein paar spezielle Methoden, die nur im mobilen Umfeld eingesetzt werden können. Werbung erscheint auf Mobiltelefonen im Allgemeinen in zwei Formen: als grafische Bannerwerbung oder als Text-Ads, die direkt auf das Gerät geschickt werden (innerhalb eines Handy-Internetbrowsers oder einer anderen Telefonapplikation). Animierte oder statische Banner werden normalerweise mit einem Textslogan kombiniert, um auf die Klickfunktion der Werbeeinheit hinzuweisen und die Klickraten zu erhöhen. Standardmäßig werden verschiedene Banner-Kreationen und Landing-Pages ausprobiert. So kann leicht herausgefunden werden, was am besten funktioniert und am vielversprechendsten ist, um aus Handy-Surfern zahlende Kunden zu machen.
Meiner Erfahrung nach haben Kampagnen auf Mobiltelefonen generell eine bessere Resonanz und bessere Klickraten als traditionelle Online-Werbung. Ich denke, das liegt zum einen am Neuigkeitseffekt der Interessenten, der übersichtlicheren Strukturierung und zum anderen an der absoluten Privatsphäre eines mobilen Gerätes (was insbesondere bei nur für Erwachsene bestimmten Inhalten von großem Vorteil ist).
Das Mobiltelefon bietet Ihnen als Plattform aufregende Möglichkeiten für Ihre Marketing-Vorhaben. Und insbesondere im Bereich der Erwachsenenunterhaltung gibt es noch ein großes Wachstumspotenzial. Ganz bestimmt hat die Existenz von Smartphones zur Ausweitung des Video-Inhalts auf Mobiltelefonen beigetragen. Machen Sie den Schritt in Richtung Mobiltelefone und nutzen Sie die vielen Vorzüge dieses Kanals.
Doch bevor Sie Ihre Produkte oder Dienste jetzt auf die Reise zum Mobiltelefon schicken, sollten Sie genau untersuchen, welche Werbestrategie am wirkungsvollsten ist, um aus einer mobilen Erfahrung neue, intensivere Kundenbeziehungen und damit langfristige Einnahmequellen entstehen zu lassen.
Die wichtigsten Faktoren, die es beim Marketing für mobile Nutzer zu bedenken gilt, sind die ständige Mobilität und der kleinformatige Handy-Bildschirm. Wenn man das im Hinterkopf behält, dann müssen die Marketing-Botschaften kurz und prägnant, die Navigation auf die Landing-Page einfach und mühelos und die Ladezeit schnell und effektiv sein. Denn nur so wird der Nutzer auf die Botschaften aufmerksam.
Wenn Sie als Webmaster feststellen, dass immer mehr Besucher von Mobiltelefonen aus auf Ihre Webseite zugreifen, dann ist es jetzt an der Zeit, über die mobile Erfahrung nachzudenken, die Sie vermitteln wollen. Anstatt Ihre mobilen Besucher weiter damit zu frustrieren, von einem Mobiltelefon aus auf einer für einen Desktop optimierten Seite zu surfen, sollten Sie diese lieber angenehm überraschen und ihnen das liefern, was sie sich genau in diesem Moment wünschen - nämlich leicht nutzbare, auf das Mobiltelefon zugeschnittene Inhalte.
Die einfachste und schnellste Lösung, mobilen Traffic von einer Desktop-Seite auf eine für Mobiltelefone zugeschnitte Seite umzuleiten, ist ein Auto-Detect- und Redirect-Skript, das Handynutzer identifiziert und diese automatisch auf eine vordefinierte Seite für Mobiltelefone leitet. Wenngleich dem Nutzer nicht garantiert wird, den gleichen Inhalt wie auf dem Desktop vorzufinden, so macht er hier dennoch eine sinnvolle, positive Erfahrung in seinem mobilen Umfeld. Die Konvertierungsraten oder Bestellungen mit einem Redirect-Script belaufen sich im Durchschnitt auf 1 %. Selbstverständlich entstehen dem Webmaster durch diese Option, die sich als ausgesprochen erfolgreich zur Monetarisierung des mobilen Traffics erweisen kann, keinerlei Risiken oder Kosten.
Eine weitere bequeme Methode zur Nutzung Ihrer mobilen Besucher ist ein White Label. Diese Lösung bietet Ihnen die Möglichkeit, den Traffic auf eine für Mobiltelefone optimierte Seite mit Ihren eigenen Inhalten und Markenspezifikationen, wie Logo, Farben, etc., zu lenken. Dabei werden Sie von der anspruchsvollen Software des White Labels unterstützt. Der Nutzer bekommt genau das, wonach er von Anfang an suchte, und kann den gewünschten Inhalt in einer für Mobiltelefone optimierten Ansicht aufrufen. Die Konvertierungraten sind im Vergleich mit dem Desktop-Internet höher und liegen im Durchschnitt bei 1,5 %.
Möchte man die Werbemaßnahmen auf Mobiltelefonen erhöhen, so funktioniert dies nach ähnlichen Prinzipien wie im traditionellen Internet. Es gibt jedoch ein paar spezielle Methoden, die nur im mobilen Umfeld eingesetzt werden können. Werbung erscheint auf Mobiltelefonen im Allgemeinen in zwei Formen: als grafische Bannerwerbung oder als Text-Ads, die direkt auf das Gerät geschickt werden (innerhalb eines Handy-Internetbrowsers oder einer anderen Telefonapplikation). Animierte oder statische Banner werden normalerweise mit einem Textslogan kombiniert, um auf die Klickfunktion der Werbeeinheit hinzuweisen und die Klickraten zu erhöhen. Standardmäßig werden verschiedene Banner-Kreationen und Landing-Pages ausprobiert. So kann leicht herausgefunden werden, was am besten funktioniert und am vielversprechendsten ist, um aus Handy-Surfern zahlende Kunden zu machen.
Meiner Erfahrung nach haben Kampagnen auf Mobiltelefonen generell eine bessere Resonanz und bessere Klickraten als traditionelle Online-Werbung. Ich denke, das liegt zum einen am Neuigkeitseffekt der Interessenten, der übersichtlicheren Strukturierung und zum anderen an der absoluten Privatsphäre eines mobilen Gerätes (was insbesondere bei nur für Erwachsene bestimmten Inhalten von großem Vorteil ist).
Das Mobiltelefon bietet Ihnen als Plattform aufregende Möglichkeiten für Ihre Marketing-Vorhaben. Und insbesondere im Bereich der Erwachsenenunterhaltung gibt es noch ein großes Wachstumspotenzial. Ganz bestimmt hat die Existenz von Smartphones zur Ausweitung des Video-Inhalts auf Mobiltelefonen beigetragen. Machen Sie den Schritt in Richtung Mobiltelefone und nutzen Sie die vielen Vorzüge dieses Kanals.
Thursday, November 17, 2011
Mobile Conversions for Adult Content from International Perspective
Mobile is a hot topic at the moment. Although industry analysts have been predicting turning points for years, the recent rapid growth of mobile traffic across segments shows that the mobile time has finally come.
Professionals in the adult industry have started to pay closer attention. I am probably not the only one who has noticed expansion of new companies exclusively dedicated to offering mobile services and their growing presence at the industry summits. When only a couple of years ago, there were only few of us discussing mobile internet strategies, today I see tens of adult companies focusing on the mobile channel.
Since I feel there is still a bit of confusion about the possibilities and methods of monetization or conversion of mobile traffic, I would like to briefly introduce few basic concepts from a country-specific perspective.
Although mobile is still a small-fry compared to desktop, and currently accounts to only 10% of overall internet traffic, it is growing unprecedentedly, and in any case should not be ignored. In general, mobile ads generate higher click-through rates versus desktop, and if landing pages are properly optimized for mobile, the conversion ratios also tend to be higher.
The reason for higher CTRs is due to the dominance of PPC advertising on mobile, which can be attributed to precise targeting, single column layout and a lack of screen real estate. But to achieve good conversion rates on mobile, it is crucial to offer mobile optimized landing pages along with a convenient checkout. The option of redirecting traffic coming from mobiles to mobile optimized sites with relevant content, or optimizing your desktop page for mobile by using a proven white label, or simply cloning your desktop site to its mobile version, is usually a choice of branding strategy and budgetary factors, and statistically, yet, it does not significantly influence the conversion process. So, based on my experience the most important factors affecting conversion of mobile traffic are:
• Available payment method
• Ease of payment process
• Simplicity of landing page navigation.
Because the selection of mobile payment methods greatly varies by country or continent, differences in conversion rates must be naturally taken into consideration, too.
Generally speaking, the highest conversions on mobile are generated in the countries where operator billing is enabled for adult content. This payment model is the currently the simplest for mobile visitors with one-click process leading directly to a custom payment page of the network operator. Charges for subscription to adult pay site or downloading video content are after double-click agreement automatically added to the monthly phone bill. For example, in Germany, mobile visitor conversion tends to be as high as 1 to 50 due to the possibility of having a branded payment page maintaining the look and feel of landing page. Retention rates are also favorable due to the smaller charges for weekly subscription.
In Austria, Switzerland and Czech Republic, the ratio, usually in a range of 1:100 to 1:300 is slightly weaker, which might have to do with payment page redirected to the operator, without any option of customizing it. Especially in the Czech Republic, the process is a bit more strenuous for the end user having to click up to 5 times to confirm the purchase, which affects the conversion process negatively.
It is also important to point out a variance in legal requirements when it comes to the type of adult content offered on mobile; e.g. in Germany where operator billing process does not include any age verification, presented content needs to be soft core or FSK 16 compliant.
In the US, mobile operators still do not allow charging for adult entertainment on the monthly cell phone bill, and credit cards are the most widely used mobile payment method. And even though the US mobile consumer is accustomed to credit card process on mobile, conversions tend to be significantly lower when compared to operator billing.
The basic rule in order to achieve the highest conversions on mobile is to simplify the process. As the industry is getting ready for the next phase in mobile commerce, I am confident new market opportunities and simple alternative payment methods will evolve so the customer is offered more choice and greater transparency in payment for subscription services on mobile. And ideally, the conversion will only depend on the quality of offered content.
Professionals in the adult industry have started to pay closer attention. I am probably not the only one who has noticed expansion of new companies exclusively dedicated to offering mobile services and their growing presence at the industry summits. When only a couple of years ago, there were only few of us discussing mobile internet strategies, today I see tens of adult companies focusing on the mobile channel.
Since I feel there is still a bit of confusion about the possibilities and methods of monetization or conversion of mobile traffic, I would like to briefly introduce few basic concepts from a country-specific perspective.
Although mobile is still a small-fry compared to desktop, and currently accounts to only 10% of overall internet traffic, it is growing unprecedentedly, and in any case should not be ignored. In general, mobile ads generate higher click-through rates versus desktop, and if landing pages are properly optimized for mobile, the conversion ratios also tend to be higher.
The reason for higher CTRs is due to the dominance of PPC advertising on mobile, which can be attributed to precise targeting, single column layout and a lack of screen real estate. But to achieve good conversion rates on mobile, it is crucial to offer mobile optimized landing pages along with a convenient checkout. The option of redirecting traffic coming from mobiles to mobile optimized sites with relevant content, or optimizing your desktop page for mobile by using a proven white label, or simply cloning your desktop site to its mobile version, is usually a choice of branding strategy and budgetary factors, and statistically, yet, it does not significantly influence the conversion process. So, based on my experience the most important factors affecting conversion of mobile traffic are:
• Available payment method
• Ease of payment process
• Simplicity of landing page navigation.
Because the selection of mobile payment methods greatly varies by country or continent, differences in conversion rates must be naturally taken into consideration, too.
Generally speaking, the highest conversions on mobile are generated in the countries where operator billing is enabled for adult content. This payment model is the currently the simplest for mobile visitors with one-click process leading directly to a custom payment page of the network operator. Charges for subscription to adult pay site or downloading video content are after double-click agreement automatically added to the monthly phone bill. For example, in Germany, mobile visitor conversion tends to be as high as 1 to 50 due to the possibility of having a branded payment page maintaining the look and feel of landing page. Retention rates are also favorable due to the smaller charges for weekly subscription.
In Austria, Switzerland and Czech Republic, the ratio, usually in a range of 1:100 to 1:300 is slightly weaker, which might have to do with payment page redirected to the operator, without any option of customizing it. Especially in the Czech Republic, the process is a bit more strenuous for the end user having to click up to 5 times to confirm the purchase, which affects the conversion process negatively.
It is also important to point out a variance in legal requirements when it comes to the type of adult content offered on mobile; e.g. in Germany where operator billing process does not include any age verification, presented content needs to be soft core or FSK 16 compliant.
In the US, mobile operators still do not allow charging for adult entertainment on the monthly cell phone bill, and credit cards are the most widely used mobile payment method. And even though the US mobile consumer is accustomed to credit card process on mobile, conversions tend to be significantly lower when compared to operator billing.
The basic rule in order to achieve the highest conversions on mobile is to simplify the process. As the industry is getting ready for the next phase in mobile commerce, I am confident new market opportunities and simple alternative payment methods will evolve so the customer is offered more choice and greater transparency in payment for subscription services on mobile. And ideally, the conversion will only depend on the quality of offered content.
Wednesday, October 19, 2011
Attention Webmasters! Our November Promotion offers opportunity to earn more!
During the entire month of November, you’ll have the opportunity to enjoy additional earnings for new subscriptions. All you have to do is continue sending your traffic to our mobile paysites and for each new mobile payment sign up you’ll earn $5 instead of your assigned revenue share. (In case of credit card subscription, you get $10.)
For each subscription-following rebill, you’ll earn your assigned lifetime revenue share. November promises better earnings and a chance to monetize your mobile traffic even more profitably! Whether you promote our sites or use a redirect, you will earn $5 for each new mobile payment sign up, plus your standard revenue share % for each subsequent rebill. Promotion starts on November 1 and ends November 30, 2011.For additional info, please contact us at support@firstmobilecash.com.
For more info, please visit News section of firsmobilecash.com.
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